“With creating, we are literally bringing something into existence that didn’t exist before.”

- Montana Dennis

Youtube Cafe Edits by Alvin Wong

Cafe Edit: Neo Neo & Holly Li

A story on the journey of Holly Li turning a personal passion into a movement. An episode on the ocean, sustainability, repurposing and innovation. (Alvin Wong)

(Video by Me)

Photography and the creative arts have always been a natural part of my life. Growing up by the ocean (especially in the Hamptons), the surf and beach lifestyle have shaped not just where I live, but how I see the world — raw, free, and ever-changing. My work draws from that rhythm, blending my love for fashion, surfing, the ocean, storytelling, and documentary-style imagery to capture real moments with depth and authenticity. Whether it’s the energy of a wave, the quiet confidence of a subject, or the effortless blend of style and nature, I aim to create visuals that feel alive and honest — a reflection of the life and landscapes that inspire me and you.

Over the years, my camera has taken me to some of the world’s most renowned surf breaks, where I’ve had the privilege of working alongside professional surfers, creators, and popular brands. Through these experiences, I’ve developed a documentary-style approach that blends authenticity with artistry — capturing not just the action, but the feeling behind it.

My work sits at the intersection of surf culture, fashion, and storytelling. I’m drawn to the effortless connection between people, style, and the natural world — creating imagery that feels honest, cinematic, and alive. Whether it’s a wave, a moment, or a brand story, I aim to preserve the beauty in motion and the authenticity in every frame.

Each shoot is more than just an image — it’s about preserving the connection between people, culture, and the sea that unites us all.